Evaluation Question 4

Creating a Typical Audience Profile

I thought a good way to identify a typical target audience for my title sequence would be to broaden my use of medias and create an artificial Facebook profile to demonstrate a typical audience profile. I manipulated a screenshot of the popular social networking site using Photoshop to create a fake profile example that demonstrated some of the elements a typical audience member of my title sequence would have.

I wanted to give a vague description in this case because I feel my target audience would vary in different fields, however I have also created a portfolio below of an ideal target audience. One of the reasons I wanted to involve Facebook in my Typical Audience Profile was so that I could also demonstrate how these social groups and general persona's bring in further audiences, via word of mouth and social networking sites. Facebook is a great utility for viral marketing and so I thought it important to include. I included films they're likely to watch, age margin and some examples of how they would express they're interest in films.

A Specific Audience Profile


The closest contextual reference to my title sequence "Double or Die" is "James Bond, and so for that reason I think the audience profile would also be very similar. However the age rating to my title sequence would most likely be a 12A, and so my audience would be 12-38 year olds. Mainly a male audience as they will desire to be the character, however females will also make up a percentage of the audience as they will desire to be the character of the femme fatale. A typical audience member would most likely live in somewhere moderately urban, so that they can relate to the character and the locations the character is in better. They would enjoy an array of hobbies, such as going to the cinema with friends, listening to a fast paced variety of music, but would generally be a sociable character. I specified above some of the films they may be interested in. Johnny English I thought was necessary to mention as this audience member still enjoys a bit of comedy while experiencing the nail biting action.