Friday, 27 April 2012
Evaluation Question 7
Looking back at your Preliminary task, what do you feel you have learnt in the progression from it to your final product?
For this question I am going to compare shots from my preliminary exercise to shots from my final title sequence.
This is a shot from my preliminary, we decided to film this as a close up shot so as to capture the anger and seriousness of the characters face.
We then found that we had almost replicated the same shot within our title sequence. This close up we used to show the characters expressions, intriguing the audience.
For this question I am going to compare shots from my preliminary exercise to shots from my final title sequence.
This is a shot from my preliminary, we decided to film this as a close up shot so as to capture the anger and seriousness of the characters face.
We then found that we had almost replicated the same shot within our title sequence. This close up we used to show the characters expressions, intriguing the audience.
Thursday, 26 April 2012
Evaluation Question 6
What I have learnt about technologies while constructing the product
When researching the genre of film I decided to look at techniques used by other directors in films similar to the one we were planning on making. For the film "Children of Men" I looked at the work of the cinematographer Emmanuel Lubezki. He talks about things he did to create a more realistic effect on the film, such as taking on the project as a documentary so that he created a more realistic atmosphere. Looking at the work of others helped me in choosing techniques I was going to take on myself and helped me in gathering together an idea of the image I needed to create.
For a majority of our filming (filming outside of the TV Studio) we used a camcorder similar to this one. Using this we we're able to become more imaginative with some of the shots, this is because of the camera having increased mobility compared to some of the larger cameras that are used within the TV Studio. Using a tripod we were able to get steady shots from a variety of angles. I had previously used a similar camera before however I feel that the experience has furthered my technological knowledge and I feel far more confident in that field now.
When it came to editing we did all this in the editing suite. Previously I had been familiar with using the video editing programme Final Cut, however we used a programme called Adobe Premiere Pro which I found to be just as effective in creating the right effects and techniques. Once it had come down to editing we discovered that the audio in some of the takes was distorted and too overpowered by the excessive background noise. Therefore we had to re-record the audio only and then add it over the video. We then had the job of getting the audio in sync with the video, this i found to be challenging in places however we managed to piece it together well and I feel like I have learnt further on how to go about it for next time.

When researching the genre of film I decided to look at techniques used by other directors in films similar to the one we were planning on making. For the film "Children of Men" I looked at the work of the cinematographer Emmanuel Lubezki. He talks about things he did to create a more realistic effect on the film, such as taking on the project as a documentary so that he created a more realistic atmosphere. Looking at the work of others helped me in choosing techniques I was going to take on myself and helped me in gathering together an idea of the image I needed to create.
For a majority of our filming (filming outside of the TV Studio) we used a camcorder similar to this one. Using this we we're able to become more imaginative with some of the shots, this is because of the camera having increased mobility compared to some of the larger cameras that are used within the TV Studio. Using a tripod we were able to get steady shots from a variety of angles. I had previously used a similar camera before however I feel that the experience has furthered my technological knowledge and I feel far more confident in that field now.
One technique we thought would be unique was to create a homemade camera dolly. We wanted to use a skateboard, however, we instead made an attempt of using a metal TV stand on wheels. We wanted this piece of equipment for a tracking shot of the footsteps walking, however after making several recordings we found that the footage was too jumpy and unsteady.
The camera we used in the TV Studio is a lot more complex and so I am glad I had the opportunity to become more accustom with how it functions. Having this more advanced camera in the secluded area of TV Studio we were able to manipulate the lighting fully and so giving us more control over how the whole shot looked. We used a TV monitor connected to the camera to give us an instant vision on what we were filming.
When it came to editing we did all this in the editing suite. Previously I had been familiar with using the video editing programme Final Cut, however we used a programme called Adobe Premiere Pro which I found to be just as effective in creating the right effects and techniques. Once it had come down to editing we discovered that the audio in some of the takes was distorted and too overpowered by the excessive background noise. Therefore we had to re-record the audio only and then add it over the video. We then had the job of getting the audio in sync with the video, this i found to be challenging in places however we managed to piece it together well and I feel like I have learnt further on how to go about it for next time.

For this blog I used the mac suite in college as well as using my own at home, as by doing this I could ensure that I could do additional work on the project outside of college. I used wikipedia and other resources several times to research further into some of the elements required. Blogger was the most appropriate blog publishing website as we are able to easily upload different kinds of media to it, as well as it having a clear and simple layout. I have definitely learnt about a wider variety of technologies and had the chance to explore them in depth.
Evaluation Question 5
We showed our title sequence to numerous members of the class and then afterwards got their opinions on it. We also used this method of getting feedback from an audience throughout the process of production so that we could make improvements where necessary. At the end of production we then interviewed a random class member for their opinions on our final, finished title sequence. Here is that interview,
Wednesday, 25 April 2012
Evaluation Question 4
Creating a Typical Audience Profile
I thought a good way to identify a typical target audience for my title sequence would be to broaden my use of medias and create an artificial Facebook profile to demonstrate a typical audience profile. I manipulated a screenshot of the popular social networking site using Photoshop to create a fake profile example that demonstrated some of the elements a typical audience member of my title sequence would have.
A Specific Audience Profile
The closest contextual reference to my title sequence "Double or Die" is "James Bond, and so for that reason I think the audience profile would also be very similar. However the age rating to my title sequence would most likely be a 12A, and so my audience would be 12-38 year olds. Mainly a male audience as they will desire to be the character, however females will also make up a percentage of the audience as they will desire to be the character of the femme fatale. A typical audience member would most likely live in somewhere moderately urban, so that they can relate to the character and the locations the character is in better. They would enjoy an array of hobbies, such as going to the cinema with friends, listening to a fast paced variety of music, but would generally be a sociable character. I specified above some of the films they may be interested in. Johnny English I thought was necessary to mention as this audience member still enjoys a bit of comedy while experiencing the nail biting action.
Evaluation Question 3
Media Institution Distribution Ideas
What is a production company?
A director or producer usually run a production company. The production company is responsible in funding and helps to facilitate the making of, and distributing of films or television programmes. Actors, directories, film editors and cameramen can sometimes came attached with the production company especially when owned by a major studio.
A good example of a production company is "20th Century Fox". They have been responsible for films such as Star Wars, Alien and Planet of the Apes. Shirley Temple and other famous names took their place as some of "Fox's" actors.
We decided on the name "Nameless Pictures" for our production company as we thought it then stood as no limit to the audience we attracted and can be applied to almost anything. This is because some production companies are renowned for a certain nature, e.g. commonly linked with horror movies.
What is a Distribution Company?
Film distribution is usually a company that is responsible for releasing the film to the public. This can be done either by theatrical, where they then organise for a trailer to be made, and decide what cinemas and where its distributed. This can also be straight to DVD releases though, in which case they take on more roles in doing things such as being responsible for dubbing or subtitling foreign films.
I would choose to distribute our film to Sony Pictures Entertainment, as they were responsible for the distribution of the James Bond films. Also it's a large company, as I think our title sequence would work well in mainstream cinema.
What existing films are similar to yours?
I would definitely say that the closest contextual reference to our film if the "James Bond" franchise. This is because of the secretive spy themes running throughout. Other films that could be compared are "The Bourne" franchise again for the same reasons. Another idea is that I think our title sequence "Double or Die" could work well as a franchise film.
Where would the money come from to fund your film?
To finance the film I would first approach a production company, or failing that, I would contact potential investors and propose to them my pitch.
Roles
Our first title to appear on screen is our production company name;

What is a production company?
A director or producer usually run a production company. The production company is responsible in funding and helps to facilitate the making of, and distributing of films or television programmes. Actors, directories, film editors and cameramen can sometimes came attached with the production company especially when owned by a major studio.
A good example of a production company is "20th Century Fox". They have been responsible for films such as Star Wars, Alien and Planet of the Apes. Shirley Temple and other famous names took their place as some of "Fox's" actors.
We decided on the name "Nameless Pictures" for our production company as we thought it then stood as no limit to the audience we attracted and can be applied to almost anything. This is because some production companies are renowned for a certain nature, e.g. commonly linked with horror movies.
What is a Distribution Company?
Film distribution is usually a company that is responsible for releasing the film to the public. This can be done either by theatrical, where they then organise for a trailer to be made, and decide what cinemas and where its distributed. This can also be straight to DVD releases though, in which case they take on more roles in doing things such as being responsible for dubbing or subtitling foreign films.
I would choose to distribute our film to Sony Pictures Entertainment, as they were responsible for the distribution of the James Bond films. Also it's a large company, as I think our title sequence would work well in mainstream cinema.
What existing films are similar to yours?
I would definitely say that the closest contextual reference to our film if the "James Bond" franchise. This is because of the secretive spy themes running throughout. Other films that could be compared are "The Bourne" franchise again for the same reasons. Another idea is that I think our title sequence "Double or Die" could work well as a franchise film.
Where would the money come from to fund your film?
To finance the film I would first approach a production company, or failing that, I would contact potential investors and propose to them my pitch.
Roles
Our first title to appear on screen is our production company name;
Next is series of names of our actors,

We then have our film title;
Followed by our list of crew;
Jae Jones was mainly the one responsible for editing.
The sound was recorded and adjusted/edited accordingly by Sophie Bill.
Sian Mitchell was responsible for cinematography and the overall miss en scene.
I was responsible for the developing the narrative along with producing a script.
Jae Jones was also responsible as the producer and so was required to supervise the co-ordination of everything.
Myself and Sian Mitchell were co-directors and so it was our job to direct the actors on what to do and make sure filming was going as desired.
Evaluation Question 2
Social Group Represented
I think the social group best represented in our title sequence are criminals. This is because we were able to show the different criminals that walk amongst us in society. Criminals are usually seen to be of the lower class, however we thought we would depict this social group differently and show them as having the potential to be individuals who are usually shown more respect in society and carry a status of being respectable gentlemen.
It was vital that the mise-en-scene clearly identified the social group our title sequence represented. For this we used props such as fake money, whiskey tumblers and cigarettes. We also used a nameplate on the desk in the office scene to establish with the audience that that character is Mr Moore, as well as the audience being able to see his position within his company. Mr Moore's desk also consists of paperwork and a few personal items. We thought it important to make it clear that he had a cellular office as this also helps in establishing Mr Moore's status within the company.
For the private poker game scene, we wanted to create the idea of an abandoned warehouse, so that the audience is again reminded of the secrecy of the events. We used a
I think the social group best represented in our title sequence are criminals. This is because we were able to show the different criminals that walk amongst us in society. Criminals are usually seen to be of the lower class, however we thought we would depict this social group differently and show them as having the potential to be individuals who are usually shown more respect in society and carry a status of being respectable gentlemen.
It was vital that the mise-en-scene clearly identified the social group our title sequence represented. For this we used props such as fake money, whiskey tumblers and cigarettes. We also used a nameplate on the desk in the office scene to establish with the audience that that character is Mr Moore, as well as the audience being able to see his position within his company. Mr Moore's desk also consists of paperwork and a few personal items. We thought it important to make it clear that he had a cellular office as this also helps in establishing Mr Moore's status within the company.
For the private poker game scene, we wanted to create the idea of an abandoned warehouse, so that the audience is again reminded of the secrecy of the events. We used a
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The Film Title
We chose the title "Double or Die" as the title for our title sequence because we found it most suiting to the genre we had chosen. Not only does it indicate a level of violence and life risking action but there is a small indication of a small play on words. A commonly heard phrase in poker is "double or nothing", thus telling the audience from this small pun that gambling will be a feature within the film. These factors help broaden the audience as not only will this appeal to similar audiences to that of the James Bond collection (the cognoscenti), but also to those that are seeking a non exploited action drama.
Font and Styles Used
We wanted to use bold dramatic font for the title of the film. We used warm yet aggressive colours to contrast with the cooler filter we used in the title sequence itself.
Location and Setting
The locations we chose were crucial to the creating the atmosphere we desired. In total we used 4 different locations, all of which were chosen to serve a different purpose. For the shots of the footsteps walking we used two different locations. This is because one of the main features we were seeking in this setting was a very urban pavement in the background, as by doing this we were actually showing the characters progression of gradually entering a more built up area.
The Film Title
We chose the title "Double or Die" as the title for our title sequence because we found it most suiting to the genre we had chosen. Not only does it indicate a level of violence and life risking action but there is a small indication of a small play on words. A commonly heard phrase in poker is "double or nothing", thus telling the audience from this small pun that gambling will be a feature within the film. These factors help broaden the audience as not only will this appeal to similar audiences to that of the James Bond collection (the cognoscenti), but also to those that are seeking a non exploited action drama.
Font and Styles Used
We wanted to use bold dramatic font for the title of the film. We used warm yet aggressive colours to contrast with the cooler filter we used in the title sequence itself.
Location and Setting
The locations we chose were crucial to the creating the atmosphere we desired. In total we used 4 different locations, all of which were chosen to serve a different purpose. For the shots of the footsteps walking we used two different locations. This is because one of the main features we were seeking in this setting was a very urban pavement in the background, as by doing this we were actually showing the characters progression of gradually entering a more built up area.
Camera Angles
We used a variety of camera angles many of which we use to emphasise the frame and personalities of the characters;
This shot I liked in particular. We took a continuous shot of the main action with the title sequence, we thought this was a good idea so that the audience was able to take into perspective how quick the action happens. Also with this shot we were also able to have the titles come up as the doors closed and then when the camera cute back, its to when the doors are reopening.
A reason this shot worked well was because we wanted to keep the age rating to a 12A, therefore as the doors close the violence of the attack is hidden, preventing the film from seeming too graphic.
Costume and Props
This is the desk we created for Mr Moore to sit at. We added several personal items like a mug, pens, paperwork and a magazine, and then had his name plate in the front to clearly identify him.
Organising shooting
We devised this shooting schedule so we were able to see what days we were all free for filming. After exchanging numbers we could easily contact each other and with us all having a copy of the schedule we could arrange when was best to film.
We then decided that we wanted to be more organised and create a timetable so that we could arrange when we would film certain shots. I decided to put together this shot list/timetable on the computer so that I had a clearer and more detailed format to refer back to when needing to know what days we were doing what.
Friday, 20 April 2012
Choosing the Locations
Locations
We had to evaluate several locations to see if they were suitable before filming. When we came to the conclusion that we wanted a lift in some shots we set about finding the appropriate one. For this we had to look at both the interior and exterior of the lift as both environments would be required in the title sequence.
This is the first lift we looked at. We decided that it wouldn't fit the part as it wasn't wide enough and didn't look like it would be found in an upperclass office building.
We then looked at another elevator however we found that it was too obvious that the lift was outside and so looked again.

Finally we found a lift that looked the part and so decided we would film there. Below is a picture of the inside of the lift along with a picture of the lift doors closed.
For the location of the poker scene, we used a storage room within college. It looked the part and allowed us to create brilliant shadows, however we had some trouble with the background noise and so this location led us to having to delete a lot of the audio and replace it.
Finally we decided on using the TV Studio for the shots of the office scene. This was so that we had complete control over the lighting to show that the real Mr Moore himself has devious ways.
Thursday, 19 April 2012
Props
Props provide action, and scenery. Therefore it was vital we got hold of the correct pros to help crete a realistic effect and draw the audience in. As its a crime film the main props we needed was a gun, cigarettes and a whiskey tumbler.
We used a similar plastic gun to this one;
We used cigarettes;
This is the desk Mr Moore sits at;
We used a similar plastic gun to this one;
We used a whiskey tumbler similar to this one to add to the authenticity of the gamblers high authority/position;
Wednesday, 18 April 2012
Costume
For outfit ideas we looked at James Bond costumes. We saw that previously 'Bond' was famously known for wearing a black dickie bow, however we wanted our protagonist to fit the role of a typical businessman and so decided that a long black tie would be more appropriate and also would better fit the costume style for the year in which our title sequence was set.
Tuesday, 17 April 2012
Media Institutions Research
A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.
A famous name in regards to UK films companies is Momentum Pictures. Recently it won awards for "The Kings Speech" and so when choosing a British media institution, Momentum Pictures is a good one to go with.
A famous name in regards to UK films companies is Momentum Pictures. Recently it won awards for "The Kings Speech" and so when choosing a British media institution, Momentum Pictures is a good one to go with.
The British Board of Film Censors (BBFC) are responsibly for choosing the age restrictions for different medias. Here is a list of their current ratings as seen on their website;
Storyboard
We produced a storyboard to both help us in knowing what shots we were aiming to achieve as well as providing a clear plan of what we were doing next.
Why a Storyboard is needed;
A storyboard is actually economic, it can save you time. If you have a well worked out storyboard, it can save time in editing later. If you know exactly how many shots and what the shots are meant to look like, you won't have to add anything last minute.
It prepares you for exactly what your film is going to look like. In that sense it can save you from disappointment. With your storyboard you will know what each scene will look like and it will give you a clear idea of how it's all going to work out. You can practically see your film just by looking at your storyboard.
We drew out each of the shots and for long continuous shots of action we added arrows between the frames, joining them together. We also wrote on camera directions, angles and shots, such as CU for close up and WS for wide shot, so that when we came down to filming we could recreate what we had originally envisioned. We also decided to aid us with time management that we would include an estimate above the sketch of the duration of each shot. This will also help when we come down to editing, in knowing how long each shot should be shown for.
Why a Storyboard is needed;
A storyboard is actually economic, it can save you time. If you have a well worked out storyboard, it can save time in editing later. If you know exactly how many shots and what the shots are meant to look like, you won't have to add anything last minute.
It prepares you for exactly what your film is going to look like. In that sense it can save you from disappointment. With your storyboard you will know what each scene will look like and it will give you a clear idea of how it's all going to work out. You can practically see your film just by looking at your storyboard.
We drew out each of the shots and for long continuous shots of action we added arrows between the frames, joining them together. We also wrote on camera directions, angles and shots, such as CU for close up and WS for wide shot, so that when we came down to filming we could recreate what we had originally envisioned. We also decided to aid us with time management that we would include an estimate above the sketch of the duration of each shot. This will also help when we come down to editing, in knowing how long each shot should be shown for.
Our storyboard shows the cut between shots that we were hoping to achieve. First we begin by seeing footsteps walking along without being shown the rest of the identity of that person. This then cuts to Mr Moore (name made clear by his nameplate on his desk) who is sitting at a desk in a darkened room that is his office. We then cut back to the shots of the footsteps walking along a street. This juxtaposition continues for a few more shots until we are then greeted with the shot of Mr Moore walking towards an elevator. In one continuous shot we then see Mr Moore enter the lift, and then is soon joined by another man, who as the metallic doors close, assaults Mr Moore, pulling him to the floor. When the lift door reopen we are first presented with a shot of someone feet stepping out of the elevator along with Mr Moore clearly unconscious in the background of the lift. The shot begins low at the mans feet to help the audience establish it to be the same man from earlier, an then slowly the camera pans upwards to reveal his identity. The storyboard then shows this man walking away with Mr Moore's identity card (hence stealing his identity). The storyboard then proceeds onto a private poker game in which we see our protagonist (who's true identity is still a mystery) pull out a gun on a fellow poker player and then the credits are shown.
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