Audience Research

To get an idea of what people look for in a film we conducted a series of surveys. Firstly we held a survey for the genre of film people prefer. Then, through our results we could get an idea of where to go next with our title sequence.

From these results we saw that the most popular genre's are crime and action. We then decided to conduct another survey to find out what age groups what these films so that we new who our target audience was. We set about this by asking friends, family members and colleagues whether they liked action/crime films. It was important we got a variety of answers and so we surveyed people of a variety of age groups and put all our finding together.

Our results showed us that a vast majority of people under 18 enjoy watching action/crime films, however, we were then aware that a lot of films available of this genre, are certificate 18 and so would be unavailable to a majority of our target audience. Therefore we made the decision to make a film that used minimum graphic nature and didn't show explicit violence to get a lower age rating on our film.